sqlpasshistory

ID: 29

Back to Main list

PASS BA Conference 2014

Session Date/Time (dd-MM-YYYY 24h) Speaker Category Track Title
07-05-2014 08:30 Jason Strate Pre-Conference Session (full day) Big Data Implementation and Design on the Parallel Data Warehouse
07-05-2014 08:30 Rob Collie Pre-Conference Session (full day) Analytics and Visualization PowerPivot: Fundamentals and Patterns to Make You Effective TODAY
07-05-2014 08:30 Mark Tabladillo, Artus Krohn-Grimberghe Pre-Conference Session (full day) Advanced Analysis Techniques Predictive Analytics for Absolute Beginners
07-05-2014 08:30 Lynn Langit Pre-Conference Session (full day) Big Data Real-World Small Big Data
07-05-2014 08:30 Peter Myers Pre-Conference Session (full day) Analytics and Visualization Superhero Power BI
07-05-2014 08:30 Mark Whitehorn Pre-Conference Session (full day) Advanced Analysis Techniques Data Science Master Class: Exploring More Exotic Patterns in Data
08-05-2014 10:00 Sanjay Soni Breakout Session (60 minutes) Analytics and Visualization 3D Visualization and Storytelling with Power Map for Excel
08-05-2014 10:00 Erika Bakse Breakout Session (60 minutes) Advanced Analysis Techniques Stats Across the Stack
08-05-2014 10:00 Carlos Bossy Breakout Session (60 minutes) Advanced Analysis Techniques An Introduction to Predictive Modeling
08-05-2014 10:00 Rod Colledge Breakout Session (60 minutes) Strategy and Architecture Enterprise BI Architecture with Power BI
08-05-2014 10:00 Devin Knight Breakout Session (60 minutes) Information Delivery Creating an End-to-End Power View Reporting Solution
08-05-2014 10:00 Lara Rubbelke Breakout Session (60 minutes) Big Data Deploying Hadoop in the Cloud
08-05-2014 11:15 Todd McDermid Breakout Session (60 minutes) Strategy and Architecture Analytics and OLTP Systems: Is Hekaton a Game-Changer?
08-05-2014 11:15 Karen Lopez, Joseph D'Antoni, Stacia Varga, Josh Fennessy, Lynn Langit Breakout Session (60 minutes) Big Data Panel: Has Big Data Killed the EDW?
08-05-2014 11:15 Konstantin Korobkov Breakout Session (60 minutes) Big Data Hadoop for SQL Server Professionals
08-05-2014 11:15 Michael Tejedor Breakout Session (60 minutes) Analytics and Visualization Data Analysis in Excel and Power BI for Office 365
08-05-2014 11:15 Jose Chinchilla Breakout Session (60 minutes) Advanced Analysis Techniques Real-World Sentiment Analysis with Big Data Tools
08-05-2014 11:15 Rebecca Shockley Breakout Session (60 minutes) Analytics and Visualization What it Takes to Create Value from Data and Analytics
08-05-2014 13:30 David Smith Breakout Session (60 minutes) Advanced Analysis Techniques Real-Time Big Data Analytics with R
08-05-2014 13:30 Oliver Engels, Tillmann Eitelberg Breakout Session (60 minutes) Analytics and Visualization Web Analytics with Microsoft BI
08-05-2014 13:30 James Serra Breakout Session (60 minutes) Strategy and Architecture Building an Effective Data Warehouse Architecture
08-05-2014 13:30 Sanjay Soni, Zoe Krumm Breakout Session (60 minutes) Big Data Fighting Global Cybercrime and BotNets using Power BI and Big Data
08-05-2014 13:30 Niko Neugebauer, Scott Stauffer Breakout Session (60 minutes) Information Delivery Managing Your Alibi with Social Media
08-05-2014 13:30 Dan Clark Breakout Session (60 minutes) Big Data Using Hive to Query and Process Big Data
08-05-2014 14:45 Jason Strate Breakout Session (60 minutes) Big Data Introduction to PDW Distribution Theory
08-05-2014 14:45 Rob Collie Breakout Session (60 minutes) Strategy and Architecture Your Own Data Revolution: PowerPivotPro’s Six Principles
08-05-2014 14:45 Val Fontama, Derek Bevan Breakout Session (60 minutes) Advanced Analysis Techniques Unlocking Business Value with Advanced Analytics
08-05-2014 14:45 Dana Zuber, Evelyn Lawson Breakout Session (60 minutes) Analytics and Visualization Using Time Series Clustering to Understand Customer Behavior
08-05-2014 14:45 Chris Webb Breakout Session (60 minutes) Analytics and Visualization MDX for PowerPivot Users
08-05-2014 14:45 Marc Smith Breakout Session (60 minutes) Advanced Analysis Techniques NodeXL: Charting Collections of Connections in Social Media
08-05-2014 16:00 Chuck Heinzelman Breakout Session (60 minutes) Strategy and Architecture BI in Windows Azure Virtual Machines: From Creation to User Access
08-05-2014 16:00 Christopher Schnieper, Rick Wedgeworth Breakout Session (60 minutes) Big Data Real Time with Big Data: Fact or Fiction?
08-05-2014 16:00 William E Pearson III Breakout Session (60 minutes) Information Delivery Through Gardens Overgrown: PowerPivot to SSAS 2012 Tabular
08-05-2014 16:00 Alberto Ferrari Breakout Session (60 minutes) Analytics and Visualization DAX from the Field: Real-World Case Studies
08-05-2014 16:00 Karen Lopez, Joseph D'Antoni, Stacia Varga, Erika Bakse, Lynn Langit Breakout Session (60 minutes) Strategy and Architecture Panel: Myths, Misunderstandings, and Successes in Data Analytics
08-05-2014 16:00 Artus Krohn-Grimberghe Breakout Session (60 minutes) Advanced Analysis Techniques Predictive Analytics for Beginners
08-05-2014 17:15 Madhu Iyer Breakout Session (60 minutes) Advanced Analysis Techniques Using Customer Data to Drive New Business Initiatives
08-05-2014 17:15 Tom Lawry Breakout Session (60 minutes) Analytics and Visualization Health Analytics: Quality and Effectiveness of Healthcare with Power BI
08-05-2014 17:15 Cristian Vava Breakout Session (60 minutes) Advanced Analysis Techniques The True Value of Your Data Analytics Project
08-05-2014 17:15 Dejan Sarka Breakout Session (60 minutes) Analytics and Visualization Advanced Analytics in Excel 2013
08-05-2014 17:15 Rafael Salas Breakout Session (60 minutes) Strategy and Architecture ETL: Avoiding Costly Mistakes
08-05-2014 17:15 Javier Guillen Breakout Session (60 minutes) Strategy and Architecture Business Insight through Cloud-Based Data Models
09-05-2014 10:00 Wu Feng, Maxim Lukiyanov Breakout Session (60 minutes) Big Data DNA Sequencing Analysis in the Cloud
09-05-2014 10:00 Rob Collie, Michael Miskell Breakout Session (60 minutes) Strategy and Architecture The Reality of “Industrial Strength” Excel – A Case Study
09-05-2014 10:00 Joseph D'Antoni Breakout Session (60 minutes) Strategy and Architecture The Modern Analytics Architecture
09-05-2014 10:00 Dev Nambi Breakout Session (60 minutes) Advanced Analysis Techniques Using Data to Make Decisions
09-05-2014 10:00 Edwin M Sarmiento Breakout Session (60 minutes) Information Delivery Integrating Big Data with SharePoint 2013
09-05-2014 10:00 Oliver Engels, Julian Breunung Breakout Session (60 minutes) Advanced Analysis Techniques M versus P versus R
09-05-2014 11:15 Alejandro Jaimes Breakout Session (60 minutes) Big Data Insights from Big Data: Interaction, Design, and Innovation
09-05-2014 11:15 Jason Horner Breakout Session (60 minutes) Advanced Analysis Techniques Advanced Spatial Analysis: Beyond Bubble Charts
09-05-2014 11:15 Samuel Zhang Breakout Session (60 minutes) Strategy and Architecture Power BI from an IT Pro Perspective
09-05-2014 11:15 Olivier Matrat, Marc Reguera, Jason Hahn Breakout Session (60 minutes) Analytics and Visualization How Microsoft BI Helps the Grameen Foundation Improve Lives
09-05-2014 11:15 Elena Verna Breakout Session (60 minutes) Advanced Analysis Techniques Growth Hacking Using Data
09-05-2014 11:15 Grant Paisley Breakout Session (60 minutes) Information Delivery Kick-Ass Ad Hoc Cube Browser Built in SSRS 2014
09-05-2014 13:30 James Rowland-Jones Breakout Session (60 minutes) Strategy and Architecture Migrating to PDW? Lessons from the Field
09-05-2014 13:30 Peter Myers Breakout Session (60 minutes) Advanced Analysis Techniques Introduction to Time Series Forecasting
09-05-2014 13:30 Marco Russo Breakout Session (60 minutes) Analytics and Visualization Querying in DAX
09-05-2014 13:30 Matt Masson, Theresa Palmer-Boroski Breakout Session (60 minutes) Analytics and Visualization Deep Dive into Power Query Formula Language
09-05-2014 13:30 Mark Tabladillo, Lynn Langit Breakout Session (60 minutes) Advanced Analysis Techniques Machine Learning Smackdown
09-05-2014 13:30 Kasper de Jonge Breakout Session (60 minutes) Strategy and Architecture Solving Complex Business Problems with DAX
09-05-2014 14:45 Anil Kaul Breakout Session (60 minutes) Advanced Analysis Techniques Bridging the Gap Between Decision Makers and Advanced Analytics
09-05-2014 14:45 Mark Davis Breakout Session (60 minutes) Big Data Big Data and the Challenge of Unstructured Information Analysis
09-05-2014 14:45 Jen Stirrup Breakout Session (60 minutes) Big Data R and Hadoop: From Data Sources to Secret Sauce
09-05-2014 14:45 Josh Fennessy Breakout Session (60 minutes) Strategy and Architecture A Master Data Management Case Study: MDS and DQS
09-05-2014 14:45 Paco Gonzalez Breakout Session (60 minutes) Advanced Analysis Techniques Big Data Mining with Mahout
09-05-2014 14:45 Adam Wilson Breakout Session (60 minutes) Analytics and Visualization Natural Language Data Exploration with Power BI Q&A
09-05-2014 16:00 Giovanni Seni Breakout Session (60 minutes) Advanced Analysis Techniques Regularization in Regression and Deep Learning Methods
09-05-2014 16:00 Will Thompson Breakout Session (60 minutes) Advanced Analysis Techniques Data Visualization Deep Dive with Power View in Power BI
09-05-2014 16:00 Jason Thomas Breakout Session (60 minutes) Information Delivery DataViz You Thought You Couldn't Do with SSRS
09-05-2014 16:00 Carlos Bossy Breakout Session (60 minutes) Advanced Analysis Techniques Introduce Yourself to Data Mining Using Case Studies
09-05-2014 16:00 Brian Mitchell, Tammy Richter Jones Breakout Session (60 minutes) Advanced Analysis Techniques The Role of SQL Server 2012 PDW AU1 & Polybase in the Modern Data Warehouse
09-05-2014 16:00 Dana Zuber Breakout Session (60 minutes) Strategy and Architecture Managing Big Data Teams in a Big Company

SessionID: 5764

Implementation and Design on the Parallel Data Warehouse

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Big Data

Speaker(s): Jason Strate

Title: Implementation and Design on the Parallel Data Warehouse

Description:

If you need to design a data warehouse that scales for today and into the future, then you need to know about Microsoft's Parallel Data Warehouse (PDW). In this full-day session, we will review the architecture of PDW with an emphasis on what makes PDW the solution of choice for data warehouses.

We will discuss what it takes to migrate a data warehouse to PDW and what bottlenecks you could expect to see in a migration. Through live demonstrations, you will witness the power and performance of PDW and see the performance impact of PDW's data distribution.

This session will also explore the successes that real-world clients already on PDW are seeing and why it is the key to future data warehouses. By the end of the day, you will have a clear understanding of the value that PDW can provide your organization when it comes to performance and scale.

SessionID: 5911

PowerPivot: Fundamentals and Patterns to Make You Effective TODAY

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Analytics and Visualization

Speaker(s): Rob Collie

Title: PowerPivot: Fundamentals and Patterns to Make You Effective TODAY

Description:

PowerPivot is a technology full of surprises: while still perceived as “brand new,” in reality it reflects 15+ years of ongoing development at Microsoft. Armed with that industrial-strength depth, you will conquer an unlimited spectrum of analytical, reporting, and modeling needs.

The next surprise, however, is even better: a remarkable simplicity underlies all of that power. In fact, the most useful capabilities are conveniently the most learnable.

In this Pre-conference session, Rob Collie has filtered his years of PowerPivot education, writing, and consulting experience down to that set – the things anyone can learn and retain in a short period of time, while simultaneously building a confident foundation for future learning. He brings the technology’s power to you, not vice versa. Together, we will take a 100% human and pragmatic approach.

But that down-to-earth approach, geared toward absolute beginners, will give you analytical superpowers. This learning strategy is built on four pillars:

  1. Fundamentals – short and simple, these fit onto a single 6-step flowchart (provided).
  2. Patterns – “recipes” that you can easily follow and modify to solve business problems, without requiring PhD-level mastery.
  3. Priorities – focused on the capabilities that are most “bang for the buck.” Avoids topics that are too complex or too “niche.”
  4. Examples – there is no reference guide quite like a working example that you can revisit when needed. Each student will take home dozens of such examples in workbook form.

The only prerequisite is that you enjoy data. Join us for the revolution.

SessionID: 5709

Predictive Analytics for Absolute Beginners

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Advanced Analysis Techniques

Speaker(s): Mark Tabladillo, Artus Krohn-Grimberghe

Title: Predictive Analytics for Absolute Beginners

Description:

Data science continues to attract business people and IT professionals, as data volumes continue to grow and mobile devices mutliply. Companies, for their part, are increasingly looking for ways to find evidence for making decisions and shaping behavior. As a data professional, have you wanted to get started in predictive analytics?

Aimed at absolute beginners, this pre-conference session builds on the experience of the presenters in teaching university students and advising industry clients. Join this structured, full-day journey into the following topics:

• How to understand the major data mining tasks (including regression, classification, and clustering) • How to map business problems to machine learning algorithms • How to apply the best practices in data cleansing and transformation (shaping) • What technology options are available for the Microsoft platform (including Windows and Azure)

With regular stopping points for you to interact with other attendees and the presenters, this session is designed to empower you and enable you and your analytics team to more confidently approach any challenges in your organization.

SessionID: 5574

Real-World Small Big Data

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Big Data

Speaker(s): Lynn Langit

Title: Real-World Small Big Data

Description:

Get ready for a full day of in-depth case studies to help you understand how and why to select technologies for your real-world big data needs.

We will examine implementations in vertical industries, including heath care, education, government, and financial services. We will also explore a full range of big data technologies and products, including relational databases, Hadoop, NoSQL, aggregation solutions such as Cubes, Tabular Models, and visualization solutions such as Power View, Tableau, Qlikview, and more.

SessionID: 5842

Superhero Power BI

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Analytics and Visualization

Speaker(s): Peter Myers

Title: Superhero Power BI

Description:

Persona, heroic deeds, and the right gadgets are the making of a true superhero. In this day-long Pre-conference session, learn how Power BI can enable the superhero in you to thwart evil deeds - aka "no data", "old data," and the all-too-common "incomplete data."

The aim of this session is to excite you with the potential of Microsoft's new self-service suite of BI products and collaboration platform, called Power BI. You will learn about four “Power” authoring products available in Excel and how they function to discover, acquire, transform, relate, and enrich data for analysis and reporting. Topics include Power Query, PowerPivot, Power View, and Power Map.

You will also learn how to effectively share and collaborate on Power BI solutions in the cloud with Office 365. Topics include data refresh to on-premise data, the data catalog to search for data queries, natural language query (Q&A) to intuitively query data, and a mobile application for Power BI.

This session has been designed to provide perspective across the Power BI story. Theory and an end-to-end series of real-world demonstrations will allow you to appreciate how the Power BI products span on-premise and cloud environments and how they attain super-strength as they work together.

SessionID: 5571

Data Science Master Class: Exploring More Exotic Patterns in Data

Back to calendar

Event Date: 07-05-2014 08:30 - Category: Pre-Conference Session (full day) - Track: Advanced Analysis Techniques

Speaker(s): Mark Whitehorn

Title: Data Science Master Class: Exploring More Exotic Patterns in Data

Description:

What’s the connection between random walks and gas-powered refrigerators? Attend this Pre-conference session to find out and to add valuable techniques to your data science toolbox.

Data science requires us to see and understand complex patterns in data. We use techniques such as data mining to uncover them. However, there are other, less well-known but equally useful techniques and methodologies directly applicable to data science that we can add to our toolbox, including:

• Monte Carlo simulations • Nyquist’s Theorem • Techniques for handling outliers • Type 1, 2, and 3 errors • False positives • Simpson’s paradox • Benford’s Law

This session will NOT include any heavy (or, indeed, light!) mathematics; instead, it will focus on how understanding these techniques can help you understand complex data patterns in your day-to-day work.

Understanding random walks, for instance, is mathematically so complex that Einstein worked on the problem. Happily, non-mathematicians can use Monte Carlo simulations to understand them. (The connection from the question above is that Einstein also held a US patent, No. 1,781,541, for a gas-powered fridge).

In this session, you will see how Monte Carlo simulations are highly applicable to business problems, such as optimizing web design; how Nyquist’s Theorem can be used to tell us, for example, how often to sample smart electricity meters; and much more.

SessionID: 5923

3D Visualization and Storytelling with Power Map for Excel

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Sanjay Soni

Title: 3D Visualization and Storytelling with Power Map for Excel

Description:

Find out about the new Power Map 3D data visualization capabilities in Excel for providing an immersive experience for making discoveries in geographic and temporal data that might never be seen in traditional 2D tables and charts. Learn to quickly create cinematic “tours” to share geospatial insights with others.

This will be a demo-heavy session with use cases of Power Map with customers. We will start with an overview of Power BI for Office 365 and where Power Map fits, go into roadmap for regular updates, and observe Power Map in action across industry-relevant demos.

The goal of this session is to learn how Power Map can be a huge differentiator from other geospatial and storytelling BI tools. This session will also highlight the collective value of the self-service BI feature in Excel along with the data discovery of Power Query and dashboard visualization of Power View.

SessionID: 5681

Stats Across the Stack

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Erika Bakse

Title: Stats Across the Stack

Description:

Statistics are the basis of analysis. As such, almost every data tool provides statistical capabilities. In this session, you will learn to do different statistical calculations, such as correlations, regression analysis, t-tests, and chi-squared tests in SQL, MDX, Excel, DAX, and R. You will also learn how to pick the right tool for each analytical job as we cover the strengths and weaknesses of these tools for various analytical scenarios.

SessionID: 5866

An Introduction to Predictive Modeling

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Carlos Bossy

Title: An Introduction to Predictive Modeling

Description:

This session will show you how to solve a real-world data mining problem by demonstrating the entire development life cycle of a predictive model. You will learn the essentials required to harness the power of a decision tree algorithm to develop and optimize a production-ready predictive model. We will also discuss how to iterate through the process to improve the model’s effectiveness. Through this process, you will learn how to make the most of a predictive model by seeing how to deploy it and use in your applications and reports.

SessionID: 5596

Enterprise BI Architecture with Power BI

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Rod Colledge

Title: Enterprise BI Architecture with Power BI

Description:

Power BI is Microsoft's exciting new self-service business intelligence (BI) solution delivered through Excel and Office 365. Using Power BI, business users can discover, combine, model, analyse and visualize data through the creation of immersive BI solutions, share them with other users, and access them from anywhere, on any device.

In this session, Rod will focus on; 1. What is Power BI? 2. What do you need to run Power BI, and how do you get it? 3. Where does Power BI fit in an organization's broader enterprise BI strategy?

In addition to answering the above questions, Rod will build a Power BI solution from scratch, in real time. Rod will use Power Query, Power Pivot, Power View and Power Map inside Excel 2013, before deploying the solution to a Power BI site in the cloud, and interacting with it using Q & A, the new natural language query technology.

SessionID: 5635

Creating an End-to-End Power View Reporting Solution

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): Devin Knight

Title: Creating an End-to-End Power View Reporting Solution

Description:

Power View enables you to create eye-popping visualizations within SharePoint and Excel 2013. It also provides intuitive ad hoc reporting that a variety of business users can use to make critical decisions. But before you can begin building these incredible reports, you must have your data properly prepared.

This session will give you a beginning-to-end view of how to create Power View reports, including organizing a PowerPivot source to prepare the actual Power View report.

SessionID: 5930

Deploying Hadoop in the Cloud

Back to calendar

Event Date: 08-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Lara Rubbelke

Title: Deploying Hadoop in the Cloud

Description:

Big data and the cloud offer unparalleled opportunities for compute elasticity and deployment model flexibility. Architects and developers alike should understand the options the Windows Azure platform provides for deploying and managing Hadoop in the cloud. Come enjoy learning about these choices to help you decide the best deployment model for your business or project.

We will walk through HDInsight usage scenarios, as well as alternative approaches to run various distributions of Hadoop in Windows Azure. The session will couple demonstrations with real-world deployment topologies, focusing on the benefits in each model.

SessionID: 5798

Analytics and OLTP Systems: Is Hekaton a Game-Changer?

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Todd McDermid

Title: Analytics and OLTP Systems: Is Hekaton a Game-Changer?

Description:

BI professionals know that the workloads of analytic applications are very different than those of ERP systems. They have also seen the impacts of trying to make those OLTP databases support both analytics and LOB applications. Performance suffers, development time increases, and end-user satisfaction drops for both systems.

Business analysts should be very skeptical about tool vendor claims of being able to drop analytics on top of existing systems "in days" or "weeks." At a business analyst level, this session will explain why those poor outcomes happen and what techniques data professionals can use to overcome them.

The landscape has changed a little with PowerPivot, allowing in-memory analytics on what appears to be more traditional data. But now a real game-changer might be on the horizon, in Microsoft's Hekaton engine. Is it the vehicle for the perfect combination of LOB data with analytics? Or does the dream of one database for all purposes remain out of reach?

SessionID: 5863

Panel: Has Big Data Killed the EDW?

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Karen Lopez, Joseph D'Antoni, Stacia Varga, Josh Fennessy, Lynn Langit

Title: Panel: Has Big Data Killed the EDW?

Description:

Big data technologies have given us the ability to process massive amounts of data at a low cost, and yet the Enterprise Data Warehouse (EDW) still plays a key role in most corporate IT shops. Is it time for EDWs to transition? Or is the future of EDW doomed because we now need to solve different problems? This session will answer your questions about the future of EDW.

Join industry experts in this panel discussion examining the trade-offs of big data solutions that use Hadoop or NoSQL solutions, as compared to relational databases and SQL Server Parallel Data Warehouse.

SessionID: 5628

Hadoop for SQL Server Professionals

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Konstantin Korobkov

Title: Hadoop for SQL Server Professionals

Description:

This session is an introduction to the Apache Hadoop framework and its benefits for processing large volumes of data, all from the perspective of a SQL Server professional.

This session will provide an overview and comparison of several commercial Hadoop distributions (Cloudera, MapR, HortonWorks, Microsoft, IBM, Intel, and EMC-Greenplum), looking at features, components, and extensions. We will explore what you need to start a small proof-of-concept Hadoop project, including hardware, software, network, installation, configuration, testing, and tuning details. We will also walk through several demos on a small desktop, 3-node Hadoop cluster with data access via ODBC from familiar Windows tools (Excel, SQL Server Integration Service, SQL Server Reporting Services, etc.).

SessionID: 5931

Data Analysis in Excel and Power BI for Office 365

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Michael Tejedor

Title: Data Analysis in Excel and Power BI for Office 365

Description:

Join us as we explore how to easily discover, analyze, and visualize any type of data with new capabilities in Excel. We will also introduce Power BI for Office 365, a new cloud-based solution that extends these capabilities providing an environment for ease of sharing, collaboration, and information access.

You'll leave this session with a solid understanding of the capabilities for self-service Business Intelligence in Excel and in the Power BI service, how it can empower business users and data experts within an organization, and how to get started right away.

SessionID: 5622

Real-World Sentiment Analysis with Big Data Tools

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Jose Chinchilla

Title: Real-World Sentiment Analysis with Big Data Tools

Description:

Sentiment analysis has become one of the most important tools marketing professionals can use to gauge consumer attitudes toward a brand, product, or overall marketing campaign. Understanding people’s attitudes can help companies develop and rethink their strategy in engaging with new and existing customers.

Big data has democratized the ability to do sentiment analysis, also known as opinion mining, across much bigger data sets and a variety of data sources. It has also reduced the time-to-data, improving informed decision-making and uncovering time-sensitive opportunities.

In this session, we will explore the process of sentiment analysis and how big data tools can help. We’ll also walk through a live real-world sentiment analysis demo from social media to gauge the attitudes and opinions of PASS BA Conference attendees.

SessionID: 5939

What it Takes to Create Value from Data and Analytics

Back to calendar

Event Date: 08-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Rebecca Shockley

Title: What it Takes to Create Value from Data and Analytics

Description:

In today’s competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions, and optimize outcomes.

These are among the key findings from the 2013 IBM Institute for Business Value research study on how organizations around the global are leveraging key capabilities to amplify their ability to create value from data and analytics. In our new research, Analytics: A blueprint for value/ Converting big data and analytics insights into results, we identify the nine levers to value creation through data and analytics, and the leading practices used by high-performing organizations to deliver the optimal value from their analytics investments.

And while all nine levers differentiate top performing analytics organizations from others, our research goes further to identify the relative impact each of the levers has on value creation. In this session, we will identify which levers are required for analytic discovery to occur, those that are critical to moving from discovery to value creation, and those needed to amplify the value delivered to the organization.

SessionID: 5936

Real-Time Big Data Analytics with R

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): David Smith

Title: Real-Time Big Data Analytics with R

Description:

Taking data science into action requires deploying statistical models into production environments, usually with real-time processing requirements. Every company that relies on predictive models to drive their applications and operations has a different process for model deployment, but by working with many such companies, a common pattern has emerged. The real-time model deployment process can be broken down into these five stages:

The R language, the lingua franca of data scientists, is widely used for model development. In this talk, we'll focus on the big data capabilities of Revolution R Enterprise and integrate R into this real-time analytics deployment process. We'll also explore how Revolution R Enterprise integrates with other technologies in the real-time analytics deployment process, including Hadoop, database warehousing systems, and end-user applications.

SessionID: 5784

Web Analytics with Microsoft BI

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Oliver Engels, Tillmann Eitelberg

Title: Web Analytics with Microsoft BI

Description:

You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools.

SessionID: 5545

Building an Effective Data Warehouse Architecture

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): James Serra

Title: Building an Effective Data Warehouse Architecture

Description:

You’re a DBA, and your boss asks you to determine if a data warehouse would help the company. So many questions pop into your head: Why use a data warehouse? What’s the best methodology to use when creating a data warehouse? Should I use a normalized or dimensional approach? What’s the difference between the Kimball and Inmon methodologies? Does the new Tabular Model in SQL Server 2012 change things? What’s the difference between a data warehouse and a data mart? Is there any hardware I can purchase that is optimized for a data warehouse? What if I have a ton of data?

Join this session for the answers to all these questions. You’ll leave with information that will amaze your boss and lead to a big raise . . . or at least lead you down the correct path to adding business value to your organization!

SessionID: 5940

Fighting Global Cybercrime and BotNets using Power BI and Big Data

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Sanjay Soni, Zoe Krumm

Title: Fighting Global Cybercrime and BotNets using Power BI and Big Data

Description:

BotNets and cybercrime are by their very nature big data problems. The Microsoft Cybercrimes Center is working in conjunction with the public sector, commercial, and academic partners to eradicate these malware issues.

In this session, we will show how the Cybercrime team is using Microsoft’s portfolio of big data solutions including simple, familiar Power BI tools, SQL Server Parallel Data Warehouse, and cutting-edge cloud technologies to fight BotNets that commit hundreds of millions of dollars of identity fraud ever year.

SessionID: 5830

Managing Your Alibi with Social Media

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): Niko Neugebauer, Scott Stauffer

Title: Managing Your Alibi with Social Media

Description:

Collecting your geographical information might be fun - or it might actually serve as an alibi, or even prove your innocence.

Join this session for a hour of data exploration around favorite bars and coffee shops you check into on FourSquare.

SessionID: 5634

Using Hive to Query and Process Big Data

Back to calendar

Event Date: 08-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Dan Clark

Title: Using Hive to Query and Process Big Data

Description:

Writing Map-Reduce jobs to process data is not a trivial task. To be effective, you really need to be a seasoned Java or C# programmer. Even then, it’s a time-consuming experience. Say hello to Hive - a very useful tool for creating and running Map-Reduce jobs in Hadoop.

HiveQL is a declarative language modeled to provide a similar experience as writing SQL. If you are familiar with SQL, using HiveQL should be intuitive. With HiveQL, you construct and run the statement, submitting it to a query engine. The query engine then transforms the query into a series of Map-Reduce jobs. By not having to worry about the low-level coding, you become much more productive and can concentrate on data analysis.

This session, designed to get you up to speed and productive with Hive, includes several practical examples to make data analysis with Hive as concrete as possible.

SessionID: 5756

Introduction to PDW Distribution Theory

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Jason Strate

Title: Introduction to PDW Distribution Theory

Description:

Microsoft's Parallel Data Warehouse (PDW) utilizes a distributed SQL Server environment. To properly leverage this environment, developers and query writers must understand the underlying distribution theory. This distribution theory governs how data is distributed and plays a key role in returning results.

In this session, we will review the rules that comprise PDW's distribution theory and see demonstrations of how these rules work on PDW. You will walk away with a clear understanding of the distribution rules and their impact on data distribution and query execution.

SessionID: 5910

Your Own Data Revolution: PowerPivotPro’s Six Principles

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Rob Collie

Title: Your Own Data Revolution: PowerPivotPro’s Six Principles

Description:

Big data, data science, predictive analytics, self-serve BI. It’s not an exaggeration: the world of data truly is changing in dramatic fashion. How do we, as organizations and as individuals, navigate this change? How do we not only survive the transition, but flourish through it? Where should we place our bets, and how do we know when to change those plans?

In this session, Rob Collie will explain his six key principles – the driving factors and the differentiators that will help you navigate the road ahead of you and your organization. Surprisingly simple once you’ve heard them, they are easy to remember AND to apply. There is no “one map fits all” guide to the road ahead, but everyone will leave this session with an excellent compass.

SessionID: 5928

Unlocking Business Value with Advanced Analytics

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Val Fontama, Derek Bevan

Title: Unlocking Business Value with Advanced Analytics

Description:

Big Data has created very high demand for data science and advanced analytics. With large data volumes and the rise of new data sources such as social media, customers now have a unique opportunity to drive business value through Advanced analytics that offer powerful algorithms from statistics, mathematics and machine learning.

This session shows how Microsoft is applying data science to solve real business challenges. Through practical examples, we show how our own data scientists from the Data and Decision Sciences Group are solving challenging business problems at Microsoft with advanced analytics.

Attend this session to learn practical applications of advanced analytics to business problems, such as customer churn reduction, customer targeting, and segmentation.

SessionID: 5948

Using Time Series Clustering to Understand Customer Behavior

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Dana Zuber, Evelyn Lawson

Title: Using Time Series Clustering to Understand Customer Behavior

Description:

It wasn't so long ago that point-to-point was the only tool available in understanding customer behavior at any large scale. In this presentation, we will cover the analytical methodologies used in Wells Fargo's big data environment to segment customers into time-series patterns of behavior.

We will explore the filtering and discretization techniques used to pre-process the data, and tools for identifying patterns in the big data environment. We also address the advantages and disadvantages of our methodology, what we learned along the way, and how data visualization helped bring the results to life and make them relevant to the business.

SessionID: 5715

MDX for PowerPivot Users

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Chris Webb

Title: MDX for PowerPivot Users

Description:

Although Data Analysis Expressions (DAX) is the first language of PowerPivot and Excel PivotTables, cube formulas still use MDX to query PowerPivot data. So, it is important to understand the basics of MDX if you're going to get the most out of PowerPivot.

In this session, you will learn how to use MDX with Excel features such as sets and query tables, as well as how MDX is used in Excel cube formulas. There will be a strong practical focus, showing you examples of how you can use MDX to solve real-world problems when building Excel dashboards and reports.

SessionID: 5570

NodeXL: Charting Collections of Connections in Social Media

Back to calendar

Event Date: 08-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Marc Smith

Title: NodeXL: Charting Collections of Connections in Social Media

Description:

Networks are a data structure commonly found across social media services that let you create collections of connections. The Social Media Research Foundation's free, open NodeXL project makes analysis of social media networks accessible to most Excel users. With NodeXL, networks become as easy to create as pie charts.

NodeXL supports the exploration of social media with import features that pull data from Twitter, Flickr, YouTube, and email networks. Come see how this tool lets you quickly generate useful network statistics and metrics and create visualizations of network graphs.

SessionID: 5926

BI in Windows Azure Virtual Machines: From Creation to User Access

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Chuck Heinzelman

Title: BI in Windows Azure Virtual Machines: From Creation to User Access

Description:

Running BI workloads in Windows Azure Virtual Machines can present a whole new world of challenges. While the tools are largely the same between the IaaS and on-premises implementations, your solutions for authentication and authorization could be significantly different in the cloud.

We’ll start out by talking about how to use the standard gallery images to run BI workloads in IaaS, and then discuss building custom scaled-out BI infrastructures in Azure Virtual Machines. From there, we will dive into the different authentication and authorization options you might want to take advantage of – options that will work both in the cloud and on-premises, but are especially useful in a cloud-based environment.

SessionID: 5844

Real Time with Big Data: Fact or Fiction?

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Christopher Schnieper, Rick Wedgeworth

Title: Real Time with Big Data: Fact or Fiction?

Description:

Real-time transaction processing is the Holy Grail for many industries striving to meet and exceed customer expectations. Real-time processing can be accomplished with current big data applications and hardware, but not by brute force alone.

What happens when the data gets REALLY big? In this session, we will review how to integrate current and new big data technologies such as Hadoop, Cassandra, and Data Grids. You will also learn about approaches to partitioning and sequencing the data to balance data availability and system performance.

In addition, you will learn how different systems can work together, key areas to address, and the right questions to ask your team to successfully implement your big data system while meeting your customers' demanding needs.

SessionID: 5615

Through Gardens Overgrown: PowerPivot to SSAS 2012 Tabular

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): William E Pearson III

Title: Through Gardens Overgrown: PowerPivot to SSAS 2012 Tabular

Description:

In this session, you will learn how to “upgrade” an Excel PowerPivot model to a SQL Server Analysis Services (SSAS) 2012 Tabular model using SQL Server Data Tools (SSDT). We will discuss motivations behind moving to SSAS 2012 Tabular, including PowerPivot model size challenges for the client environment, both from the perspective of processing and querying optimization. We will then walk through the steps required to convert a model designed in PowerPivot to a server-level Tabular model.

Session topics include an overview of Microsoft Business Intelligence needs, an overview of PowerPivot for Excel and PowerPivot for SharePoint; a look at growing pains in PowerPivot (when differences in Tabular matter), and migrating PowerPivot to SSAS 2012 Tabular.

SessionID: 5902

DAX from the Field: Real-World Case Studies

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Alberto Ferrari

Title: DAX from the Field: Real-World Case Studies

Description:

The Data Analysis Expressions (DAX) formula language is still relatively new to many BI practitioners. But with more than 4 years under its belt now, it is proving its value every day – including in large installations that push the xVelocity in-memory engine to its limit. In this session, we will dive into lessons from the field, where real customers are using DAX to solve complex problems well beyond the Adventure Works scenarios.

How do you make a database fit in memory if it doesn’t fit? How do you handle billions of rows with a complex calculation? Can you perform reporting in any time zone, with time intelligence, efficiently? What tools can you use to benchmark and choose the right hardware? How do you scale up performance on both small and large databases? What are the common mistakes in DAX formulas that might cause performance bottlenecks?

These are just a few questions we will answer by looking at best practices that are working for real customers. Don’t miss this session if you want to learn efficient DAX solutions and how far you can push the limits of the system.

SessionID: 5854

Panel: Myths, Misunderstandings, and Successes in Data Analytics

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Karen Lopez, Joseph D'Antoni, Stacia Varga, Erika Bakse, Lynn Langit

Title: Panel: Myths, Misunderstandings, and Successes in Data Analytics

Description:

Big Data, Business Analytics, Data Analytics, NoSQL, Relational . . . do we even agree on what we mean by those terms? In this panel session, industry thought leaders will discuss and debate the most common myths, truths, and mostly-truths of new and traditional approaches for enterprise data management and analytics.

SessionID: 5708

Predictive Analytics for Beginners

Back to calendar

Event Date: 08-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Artus Krohn-Grimberghe

Title: Predictive Analytics for Beginners

Description:

Predictive analytics is a hot topic, but what exactly is it? This session will define predictive analytics (PA) and show you how to get started with standard PA tasks, such as classification, regression, and clustering.

You will get guidance on how to map business problems to these tasks and the PA toolset. You will also get an overview of how to shape data for better results and apply advanced techniques such as ensembling and online learning for highest quality predictions. A high-level case study will round out the session, highlighting how to apply PA to a customer scoring problem.

SessionID: 5921

Using Customer Data to Drive New Business Initiatives

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Madhu Iyer

Title: Using Customer Data to Drive New Business Initiatives

Description:

In this session, we will discuss how data and analytics can be used to develop a deeper understanding of customer profiling and segmentation for new products by combining demographics, card usage, and other product purchase data to identify profitable growth opportunities.

The key takeaways from the presentation will be how to mine customer data in order to understand customers, and identifying top predictors of profitability.

SessionID: 5937

Health Analytics: Quality and Effectiveness of Healthcare with Power BI

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Tom Lawry

Title: Health Analytics: Quality and Effectiveness of Healthcare with Power BI

Description:

With health data expected to grow 50-fold in the next eight years, health and government leaders are turning to new analytical capabilities to improve the effectiveness of health and medical services, fuel competition, and drive innovation in care delivery.

This session will provide a framework for implementing analytics in a healthcare environment, define special opportunities for impactful BI, and showcase real world examples of how Power BI is being used to by healthcare organizations globally

Attendees will come away with specific information that can be used to drive high value analytics in any healthcare setting.

SessionID: 5707

The True Value of Your Data Analytics Project

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Cristian Vava

Title: The True Value of Your Data Analytics Project

Description:

Have you seen these headlines? “Data Science is the sexiest job in the 21st century.” “Netflix never used its $1 million algorithm due to engineering costs.” History has taught us that revolutionary technologies may bring huge profits to early adopters, but they can also be very risky. Without a serious cost-benefit analysis, a complex data analytics project may not only fail, but could also cause irreparable damage to the organization relying on it.

The popular belief is that a data science project will deliver a complete mathematical model describing all dependencies and interactions that have eluded experts in the field, letting us automate and optimize everything from business processes to health care. In reality, data science has its limitations. And the promised accuracy, although it has a certain allure in the scientific and financial worlds, also brings new risks and substantial unforeseen costs.

This session will examine the true value of a data analytics project in a business context, using practical examples to help you plan ahead and manage expectations.

SessionID: 5582

Advanced Analytics in Excel 2013

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Dejan Sarka

Title: Advanced Analytics in Excel 2013

Description:

Excel is “the” analytical tool in Microsoft’s suite for advanced analysts. Of course, you know that Excel 2013 includes PowerPivot and Power View add-ins out of the box. You also may have heard that you can use big data and Azure DataMarket data in Excel and that you can mash up data from different sources. However, you probably don’t know how to use PowerPivot data for data mining, how to combine big data with PowerPivot data, how to use data mining models in PowerPivot, or how to mash up data when you don’t have common identification.

This session is not about introducing the cool new features; instead, it will focus on the most advanced part of Excel analytics: data mining with Excel.

SessionID: 5725

ETL: Avoiding Costly Mistakes

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Rafael Salas

Title: ETL: Avoiding Costly Mistakes

Description:

In this session, we will review a list of common costly mistakes we make when designing and building ETL and data integration processes. We will also look at actionable recommendations to avoid these mistakes.

You will get a checklist you can use in your projects to ensure that the ETL processes include the capabilities a solid data integration subsystem should have. After this session, you will be better prepared to assess the reliability of ETL solutions.

SessionID: 5688

Business Insight through Cloud-Based Data Models

Back to calendar

Event Date: 08-05-2014 17:15 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Javier Guillen

Title: Business Insight through Cloud-Based Data Models

Description:

It is common for power users and data scientists to start mocking up their analysis in Excel. As their reporting grows in sophistication, however, it is important to understand the options available to enable increasingly robust analytical capabilities without incurring high infrastructure costs during experimentation phases.

This session will explore promotion paths for PowerPivot models that mature to demand robust data transformations, as well as cleansing and master data procedures. You will learn the pros and cons of using cloud-based PowerPivot environments, as well as the recommended architectures for model growth.

SessionID: 5935

DNA Sequencing Analysis in the Cloud

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Wu Feng, Maxim Lukiyanov

Title: DNA Sequencing Analysis in the Cloud

Description:

DNA sequencing analysis is a form of life sciences research that has the potential to lead to a wide range of medical and pharmaceutical breakthroughs. However, this type of analysis requires supercomputing resources and big data storage that many researches lack.

Working through a grant provided by the National Science Foundation in partnership with Microsoft, a team of computer scientists at Virginia Tech addressed this challenge by developing an on-demand, cloud-computing model using Windows Azure HDInsight Service.

Join us in this session as we share our solution to storing and processing genome sequencing data using Windows Azure and Windows Azure HDInsight Service.

SessionID: 7045

The Reality of “Industrial Strength” Excel – A Case Study

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Rob Collie, Michael Miskell

Title: The Reality of “Industrial Strength” Excel – A Case Study

Description:

In early 2013, Kaman Industrial Technologies faced a problem: pressure from a softening economy was weighing on sales and margins, impacting bottom-line profitability.

Bottom line trends at public companies, however, are a “blend” of myriad smaller trends – in Kaman’s case, 180+ business locations make up the overall result, and any fixes would need to be implemented at that level.

The first obstacle was to pinpoint the likeliest opportunities for improvement – to build a unified system of measurement that could drive potentially thousands of “micro changes” in the field while maintaining visibility at the executive level.

Traditional BI methodologies were unable to fill that need. Director of Process Management, Mike Miskell, was tapped to find alternate methods. The results are dramatic: Mike and another employee, with occasional coaching from consultant Rob Collie, built the entire required measurement framework in four short months.

Come hear the “how” and the “why” of industrial strength Excel.

SessionID: 5611

The Modern Analytics Architecture

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Joseph D'Antoni

Title: The Modern Analytics Architecture

Description:

The traditional data warehouse has been around for a long time, and it isn’t going away anytime soon. However, with other options such as Hadoop and new analytic and data mining techniques, the warehouse is no longer the center of our business analytics universe. In this session, we will cover these new platforms and our approach for integrating them into your warehouse environment.

SessionID: 5721

Using Data to Make Decisions

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Dev Nambi

Title: Using Data to Make Decisions

Description:

Even experienced data professionals have a hard time with big decisions. We dread the process of buying a car, looking for a new house, or choosing medical care. We read the news and listen to friends, but that doesn't stop the nagging sensation that we're missing something. How do you know you're asking the right questions? Data can make decisions easier and less stressful by removing those doubts.

Join this fun, demo-filled session on how to use data to solve three real-world buying challenges: cars, houses, and health care. We will use precision questions, machine learning, and common tools such as Excel and T-SQL. You'll leave with practical tricks and techniques - as well as the confidence to use them - to make any choice easier using data.

SessionID: 5847

Integrating Big Data with SharePoint 2013

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): Edwin M Sarmiento

Title: Integrating Big Data with SharePoint 2013

Description:

Are you currently working with big data? Do you wish it were easy to share that information with key stakeholders in your organization? In this demo-driven session, you will learn how to take the analysis you've done and share it with the entire organization via SharePoint 2013.

We will look at surfacing big data via Excel with PowerView and eventually publishing it in a SharePoint 2013 farm. We will also look at the security and performance implications of integrating big data with SharePoint 2013, so you will be able to properly design your Business Intelligence infrastructure.

SessionID: 5670

M versus P versus R

Back to calendar

Event Date: 09-05-2014 10:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Oliver Engels, Julian Breunung

Title: M versus P versus R

Description:

The new Power Query Excel add-in is a great data-exploration toolset, especially when combined with PowerPivot, Power View, and Power Map. This session will take a deep dive into the language behind Data Explorer: M. We will tour the language concepts and capabilities and then compare them with the other cool kids in town: R, the language for statistical computing and data mining, and P, for Python, the readable scripting language.

Using use cases, we will "battle" these languages against each other to get a better understanding of how and where they perform the best. Join us for this demo-driven session, and get a good start on working with these three languages.

SessionID: 5947

Insights from Big Data: Interaction, Design, and Innovation

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Alejandro Jaimes

Title: Insights from Big Data: Interaction, Design, and Innovation

Description:

In recent years, our ability to process large amounts of data has increased significantly, creating many opportunities for innovation. Having large quantities of data, however, does not necessarily turn into actionable insights that make a difference for users in consumer applications. In this session, we will do an overview of some ways in which big data can be used in industry, with a particular focus on human-centered approaches to innovation.

In particular, we will discuss on how the combination of qualitative and quantitative methods can be of benefit, giving examples around social media and giving an overview of some of the areas of research we are currently focusing on at Yahoo. Within this context, we will discuss a blueprint for a framework as it applies to innovation, and discuss specific technical approaches within that framework. We will go over the importance of taking a human-centered view and highlight what are considered to be the most fundamental problems in big data from that perspective.

SessionID: 5837

Advanced Spatial Analysis: Beyond Bubble Charts

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Jason Horner

Title: Advanced Spatial Analysis: Beyond Bubble Charts

Description:

In this session, we will explore some advanced spatial analysis techniques, including clustering, binning, and the basic use of spatial statistics.

Join us for a discussion where we'll explore several options for visualizing the results in SQL Server Reporting Services and PowerPivot.

SessionID: 5933

Power BI from an IT Pro Perspective

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Samuel Zhang

Title: Power BI from an IT Pro Perspective

Description:

Power BI pushes the envelope on self-service BI delivered via Office 365 and the Cloud. Flexibility and democratized data access for your end users do not have to come at the expense of manageability, security, and governance.

Join us for an end-to-end tour of Power BI, delivered from an IT Pro perspective. We’ll cover topics from provisioning Power BI, setting up Data Management Gateway and cloud refresh of on-prem data sources, Power Query, BI Sites, Mobile BI, Data Source Management, and Data Stewardship experiences.

SessionID: 5924

How Microsoft BI Helps the Grameen Foundation Improve Lives

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Olivier Matrat, Marc Reguera, Jason Hahn

Title: How Microsoft BI Helps the Grameen Foundation Improve Lives

Description:

Jason Hahn from the Grameen foundation, Olivier Matrat, and Marc Reguera from Microsoft will share their journey towards better and faster conversion of data to insight, and impact at the Grameen Foundation.

This session will show all the steps that the team went through to identify key KPI’s, assess existing data infrastructure and data quality, and implement Microsoft BI solutions that were adapted to Grameen needs. This includes leveraging Power Query to extract data from open source databases and using Power Pivot and Power BI to zoom/filter, and ultimately discover insight.

We will share the actual views that Grameen is using to manage more closely their finances and preliminary information about a new dashboard and Pre/Post Natal care in Ghana.

SessionID: 5920

Growth Hacking Using Data

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Elena Verna

Title: Growth Hacking Using Data

Description:

A data-driven atmosphere in the company is key because the best decisions come from well-analyzed data. In this session, we will discuss how to identify actionable metrics for your business, as well as how to perform telling data analysis that provides business direction.

Using analytics, we'll learn how to evaluate business changes and explore visualization techniques on communicating findings to the rest of the company.

SessionID: 5846

Kick-Ass Ad Hoc Cube Browser Built in SSRS 2014

Back to calendar

Event Date: 09-05-2014 11:15 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): Grant Paisley

Title: Kick-Ass Ad Hoc Cube Browser Built in SSRS 2014

Description:

In this session, you will learn how to use generic reporting techniques in SQL Server Reporting Services (SSRS) to create a virtually unlimited set of dynamic reports for your users by simply changing report parameters. Just change dashboard report contents and share components for looking up values.

The techniques we will discuss are based on concepts in the books “Advanced Reporting Services 2012” and “Reporting Services Recipes.” By attending this session, you will learn enough to use the Angry Koala Cube Browser and Angry Koala Cube Surfer and modify to your own organization’s needs. Join this practical session, which will give you lots of ideas for your own users.

SessionID: 5799

Migrating to PDW? Lessons from the Field

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): James Rowland-Jones

Title: Migrating to PDW? Lessons from the Field

Description:

Parallel Data Warehouse (PDW) isn't SQL Server - it's different. It's bigger than that. It's a massively parallel-processing, distributed-database platform that leverages SQL Server as part of its architecture. But it has so much more to offer...

In this 1-hour session, you will learn how to "embrace the change" and accelerate your migration to the data warehouse storage engine for the Microsoft Data Platform. This session will be packed with advice and recommendations from actual customer deployments and real-world experiences. Get on board the PDW train, and transform your data warehouse with the Microsoft Big Data Analytics Appliance!

SessionID: 5831

Introduction to Time Series Forecasting

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Peter Myers

Title: Introduction to Time Series Forecasting

Description:

Imagine taking historical stock market data and using data science to more accurately predict future stock values. This is precisely the aim of the Microsoft Time Series data mining algorithm. Of course, your objective doesn't need to be personal profit to attend this session!

SQL Server Analysis Services includes the Microsoft Time Series algorithm to provide an approach to intuitive and accurate time series forecasting. The algorithm can be used in scenarios where you have a historic series of data and where you need to predict a future series of values based on more than just your gut instinct.

This session will describe how to prepare data, create and query time series data mining models, and interpret query results. Various demonstration data mining models will be created by using Visual Studio and, in self-service scenarios, by using the data mining add-ins available in Excel.

SessionID: 5590

Querying in DAX

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Marco Russo

Title: Querying in DAX

Description:

DAX (Data Analysis Expressions) is not only an expression language but also a query language and, when it comes to performance, the xVelocity in-memory engine is second to none. Scanning fact tables and performing leaf-level computation happens in a matter of milliseconds. Nevertheless, as with any other language, you can write good DAX or bad DAX, depending on your understanding of the engine internals.

This session will introduce DAX as a query language, showing the different ways of querying with DAX using real-world data. Some queries will be fast, others will need optimizations. Many practical examples based on common patterns and an analysis of the query plans will show how to get the best out of DAX.

SessionID: 5925

Deep Dive into Power Query Formula Language

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Matt Masson, Theresa Palmer-Boroski

Title: Deep Dive into Power Query Formula Language

Description:

Microsoft Power Query for Excel includes a powerful query engine and a formula language that enables self-service data integration and shaping over a diverse set of data sources, ranging from simple text files to big data and Hadoop.

In this session, we will go beneath the UI and learn how to unlock the full power of the underlying query engine and the formula language. You will learn how to conquer your data and data-shaping needs.

SessionID: 5710

Machine Learning Smackdown

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Mark Tabladillo, Lynn Langit

Title: Machine Learning Smackdown

Description:

In head-to-head comparisons, see various machine learning tools and products that best integrate with the Microsoft Business Intelligence and Analytics stack. We will cover techniques that include clustering, time series prediction, market-basket analysis, text mining, and neural networks.

In addition, we will cover real-world data preparation for model building, including outlier detection and removal, discretization, and other common machine learning techniques. You will take away practical experience with machine learning processes that you can use in common business scenarios with Microsoft software, particularly Office.

SessionID: 5927

Solving Complex Business Problems with DAX

Back to calendar

Event Date: 09-05-2014 13:30 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Kasper de Jonge

Title: Solving Complex Business Problems with DAX

Description:

DAX (Data Analysis eXpressions) formulas are at the core of every analytical application, whether you use Excel to create a PowerPivot workbook or Visual Studio to create analysis services tabular models.

In this demo-heavy session, we will do a deep dive into several more complex DAX solutions that will help you solve some common business problems like running totals, year over year comparison, sales predictions, 4-5-4 calendars, automatic time filters, and tool tables.

SessionID: 5938

Bridging the Gap Between Decision Makers and Advanced Analytics

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Anil Kaul

Title: Bridging the Gap Between Decision Makers and Advanced Analytics

Description:

Along with big data, advanced analytics has been enjoying quite a bit of buzz recently. However, there is significant gap between the potential impact advanced analytics can have on business decisions and the actual business impact.

In this session, we will highlight how embedding advanced analytics in decision support systems provides an opportunity for it to impact significant business decisions and create tremendous value for all types of organizations.

SessionID: 6263

Big Data and the Challenge of Unstructured Information Analysis

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Mark Davis

Title: Big Data and the Challenge of Unstructured Information Analysis

Description:

Unstructured data has always posed a series of unique challenges for traditional methods of information management. Traditional data analysis techniques are of limited utility when approaching social media sentiment problems, or in trying to analyze customer relationship narratives, or in analyzing message traffic. The result is unanalyzed troves of data that have high relevance to organizational performance.

In this session, we will discuss methods for unlocking insights from big data by acquiring and enriching the data using intelligent processes that scale over distributed computing infrastructure. Enrichment leads, in turn, to new opportunities for data engagement through interactive examination of big data.

SessionID: 5677

R and Hadoop: From Data Sources to Secret Sauce

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Big Data

Speaker(s): Jen Stirrup

Title: R and Hadoop: From Data Sources to Secret Sauce

Description:

How can you determine your organization's “secret sauce”? Data scientists and business analysts need a way of combining the scalability of big data with the ability to conduct extensive data analysis to find the key ingredients to your company’s unique value propositions hidden in the enterprise data.

In this session, we will look at R, the world's favorite free data analysis tool, and HDInsight, which is Microsoft's distribution of Hadoop. We will also look at an end-to-end solution to see how to discover key business strengths based on the data. We will then visualize the results in Microsoft's latest Business Intelligence toolset, Power BI.

Big data is not just about storing massive amounts of data in a common database; it is a force of change for the organization. This means we have to consider the collective capabilities of the platform to serve the business - from data source to secret sauce - to help the organization make data-driven decisions that drive the enterprise forward.

SessionID: 5845

A Master Data Management Case Study: MDS and DQS

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Josh Fennessy

Title: A Master Data Management Case Study: MDS and DQS

Description:

Master Data Management (MDM) is an integral part of any large data analytics project. Be it a corporate data warehouse, a departmental reporting solution, or an individual worksheet analysis, it is important that corporate data be accurate and consistent.

SQL Server 2012 includes two platforms to help implement and manage MDM solutions: Master Data Services (MDS) and Data Quality Services (DQS). MDS is used to create corporate data models and allows for storage, management, and versioning of important enterprise data. DQS can be used as a companion to MDS, ensuring that new data being imported into an analysis solution is being checked and validated against the enterprise data store.

In this session, you will gain a good understanding of MDS and DQS and learn how to implement a simple solution. We will also explore a case study of how to use MDS to manage corporate data using Excel. Finally, you will see how the ETL/ELT process can use DQS and MDS to ensure that data being loaded is correct and accurate.

SessionID: 5652

Big Data Mining with Mahout

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Paco Gonzalez

Title: Big Data Mining with Mahout

Description:

Mahout is a machine learning library, supported in HDinsight. HDInsight is the Microsoft service that brings Apache Hadoop to the cloud, and Mahout is a powerful tool for processing models within HDFS and MapReduce. This session will cover how data mining is implemented in the context of big data.

Combining traditional data mining with the power of Mahout in Hadoop, this session will cover the full data mining cycle from ETL and building, testing, and training data models to visualization, testing, and real-time querying. You will see how to discover patterns and make predictions, classifications, and recommendations to get all the insights from your structured and non-structured big data.

SessionID: 5929

Natural Language Data Exploration with Power BI Q&A

Back to calendar

Event Date: 09-05-2014 14:45 - Category: Breakout Session (60 minutes) - Track: Analytics and Visualization

Speaker(s): Adam Wilson

Title: Natural Language Data Exploration with Power BI Q&A

Description:

Make it easy for everyone in your organization to explore data and get insights using natural language with Power BI Q&A. Also, you will see how Q&A can give you the confidence to make decisions with data almost instantly, whether you’re in a meeting brainstorming new ideas or just need an answer quickly.

In this session, you will learn how Q&A understands questions and chooses the right visualization. With new language modeling capabilities, you can teach Q&A how to respond even better to questions over time. We will also cover tips and tricks to get the most out of Q&A and your data.

SessionID: 5919

Regularization in Regression and Deep Learning Methods

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Giovanni Seni

Title: Regularization in Regression and Deep Learning Methods

Description:

A widely held principle in statistical model inference is that accuracy and simplicity are both desirable. However, there is a trade-off between the two: a flexible (more complex) model is often needed to achieve higher accuracy, but it is more susceptible to overfitting and less likely to generalize well. Regularization techniques “damp down” the flexibility of a model fitting procedure by augmenting the error function with a term that penalizes model complexity.

Minimizing the augmented error criterion requires a certain increase in accuracy to "pay" for the increase in model complexity (e.g., adding another term to the model). This session will offer a concise introduction to this topic and its application to linear regression and deep learning algorithms for neural networks.

SessionID: 7043

Data Visualization Deep Dive with Power View in Power BI

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Will Thompson

Title: Data Visualization Deep Dive with Power View in Power BI

Description:

In this session, we’ll take a deep dive into Power View, Microsoft’s interactive data visualization experience, available as part of Power BI for Office 365. Through a series of detailed demos, you’ll learn advanced skills on how to create beautiful, interactive Power View reports while navigating the tool’s rich feature set.

You’ll also learn about the architecture of Power View and related components such as PowerPivot. If you’re eager to gain a deeper understanding of Power View, don’t miss this session!

SessionID: 5604

DataViz You Thought You Couldn't Do with SSRS

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Information Delivery

Speaker(s): Jason Thomas

Title: DataViz You Thought You Couldn't Do with SSRS

Description:

Despite SQL Server Reporting Services (SSRS) being a very flexible and adaptable tool when it comes to visualization techniques, very few venture beyond its ready-made charts. Most of the time, all it takes to build a chart considered “outside the scope” of SSRS is a bit of lateral thinking. Sometimes, we need to go a little further and use custom code.

Join this session as we bust popular myths around "impossible in SSRS" visualizations and construct them live in SSRS!

SessionID: 5731

Introduce Yourself to Data Mining Using Case Studies

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Carlos Bossy

Title: Introduce Yourself to Data Mining Using Case Studies

Description:

In this foundational presentation, we will provide an overview of data mining concepts and processes, and discuss how you can develop predictive models in your own organization.

This session will take a look at real case studies showing how predictive models were developed for the benefit of various enterprises in the areas of event management, worker’s compensation claims, and more. Through these studies, you will learn how to choose a meaningful project with a high likelihood for success, including setting a prediction target, selecting the appropriate data, and adapting it for maximum results.

Take a step towards making data mining pervasive in your organization by integrating predictive models into your architecture in a way that impacts the decision-making ability of everyone in your organization.

SessionID: 5922

The Role of SQL Server 2012 PDW AU1 & Polybase in the Modern Data Warehouse

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Advanced Analysis Techniques

Speaker(s): Brian Mitchell, Tammy Richter Jones

Title: The Role of SQL Server 2012 PDW AU1 & Polybase in the Modern Data Warehouse

Description:

In this session, we’ll introduce and discuss the architecture of SQL Server 2012 Parallel Data Warehouse and the new Appliance Update 1. Specifically, we’ll dig into Transparent Data Encryption, Integrated Authentication, the new HDInsight Region, and functionality for adding capacity to an appliance.

We’ll also discuss Polybase in depth. This session will not only discuss the technical details of the new features, but also the use cases for this technology, by examining how Polybase can help you:

• Streamline your ETL process by using Hadoop as the staging area of the backroom • Export to your Hadoop environment your Enterprise Data Warehouse conformed dimensions • Use Hadoop as a low cost, online data archive • Enrich your relational data with ambient data resident in Hadoop

SessionID: 6019

Managing Big Data Teams in a Big Company

Back to calendar

Event Date: 09-05-2014 16:00 - Category: Breakout Session (60 minutes) - Track: Strategy and Architecture

Speaker(s): Dana Zuber

Title: Managing Big Data Teams in a Big Company

Description:

Analytics is a big part of the culture at Wells Fargo – Therefore, we have been thinking about big data in a big way. This session will discuss the evolution of one of our big data analytics teams from the perspective of a big company in an well-established industry. We will consider three aspects of big data analytics:

  1. The changing landscape of analytics over the past few years.
  2. The role of the elusive data scientist.
  3. How to “play” analytics as a team.

We will also discuss some of the challenges that we've encountered and some of the best-practices that we have employed along the way.

If you are building out a big data analytics team at your big company, this session is for you!